go2market sees itself as a partner to the branded goods industry
There are a lot of great ideas in the FMCG area, but whether these will be successful ultimately depends on the consumer - and they are not included in decision making in conventional processes!
Our approach to innovation focuses on manufacturers and consumers alike!
With go2market, we have established a real-life market research tool that works with a stationary supermarket and real consumers. The consumers / members correspond to the average socio-demographics. They are registered with details of all relevant parameters (sociodemography / socioeconomics) and analyzed at various levels in the course of their purchase.